The journal
What we've learned, written down.
No thought leadership, no trend round-ups. Just the things clients ask us constantly, answered properly and kept up to date.
6 Nov 2026
How to rank in ChatGPT and AI search
Read →How AI answers choose the pages they quote, what Google says in writing about AI Overviews, and whether llms.txt is worth your ten minutes.
4 Sep 2026How fast should a website load?
Read →The real thresholds Google measures you against, what they mean in money, and the four things that are almost always to blame.
4 Sep 2026Creative studio vs marketing agency vs freelancer
Read →Who actually makes the work, what each really costs, and the quick test for deciding which one your brief needs.