Service
Branding and brand identity design
- Typical timeline
- 3–6 weeks
- Delivered as
- Identity system + written guidelines
- Made by
- In-house designers, no subcontracting
- Works with
- Your website, social and photography, from the same team
Howdy is a branding studio in Udaipur, India. We build brand identities — positioning, naming, logo, colour palette, typography, tone of voice and written guidelines — for businesses across India and abroad. A typical identity project takes three to six weeks, and you leave with a system your team can use, not just a logo file.
What's included
- Positioning. Who you are for, what you are choosing to be known for, and what you are not. Written down in plain language before any design starts.
- Naming. For new businesses, products and sub-brands, with trademark-conscious shortlists.
- Logo and identity. A primary logo, alternates for small and wide spaces, an icon, and colourways for light, dark and one-colour use.
- Colour and typography. A palette and type system chosen for how the brand will actually be used — screens, print, packaging and signage.
- Tone of voice. How the brand writes: words it uses, words it avoids, and examples your team can copy.
- Guidelines. A usable document that keeps the brand consistent when we are not in the room.
- Packaging and applications. Labels, boxes, stationery, social templates and signage where the project needs them.
How we approach branding
A name is not an identity, and a logo is not a brand. Most identity work goes wrong because somebody opens a design file before anyone has agreed what the business is trying to be known for. So we start with a conversation about who actually buys from you, what they are choosing between, and why they should pick you.
Only then do we design. Because the same studio also builds websites, runs social media and shoots photography, the identity is tested against the places it will really live before it is signed off — a homepage, an Instagram grid, a product label — rather than presented on a blank white page.
What you get at the end
Master logo files in every format you will need (vector for print, PNG and SVG for screens), colour values for print and digital, font files or licences, and written guidelines. You own all of it outright.
Who it's for
Founders naming a new business, established companies whose look no longer matches what they have become, and product brands preparing packaging or a launch — in Udaipur, across India, and internationally.
Frequently asked questions
How long does a branding project take?
Most brand identity projects take three to six weeks from the first conversation to final files. Naming and packaging add time depending on how many options and rounds are needed.
What is included in a brand identity?
Positioning, a primary logo and alternate versions, an icon, colour palette, typography, tone of voice, and written guidelines explaining how to use them. Packaging, stationery and templates are added when a project needs them.
Do I own the logo and brand files?
Yes. Once the project is paid, the logo, identity files and guidelines belong to you outright, including the editable source files.
Can you rebrand an existing business?
Yes. We start by working out what to keep — recognition you have already earned is valuable — and change what is holding the business back.
Do you work with brands outside Udaipur?
Yes. The studio is in Udaipur, Rajasthan, and most of our clients are elsewhere in India or abroad. Calls are booked in your time zone and everything is delivered digitally.
Related services
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