Reddit marketing, done the only way that works

Howdy's Reddit marketing is community-first: we research the right subreddits, learn their rules, take part genuinely, run AMAs and support launches — and earn the right to mention your brand rather than advertising at people. It is slow, it is ongoing, and it sends traffic that converts. Reddit threads are also among the sources AI assistants cite most often.

What's included

• Subreddit research. Where your customers actually talk, what they ask, and each community's rules.
• Community participation. Helpful, honest answers from a real account, over time.
• AMAs. Planning and running Ask Me Anything sessions for founders and experts.
• Reputation. Monitoring what is said about your brand and responding properly.
• Launch support. Introducing new products to the communities that care, within their rules.

Reddit punishes marketing

Reddit users can spot an advert in a sentence, and communities remove or bury anything that looks like promotion. The only approach that works is being genuinely useful for long enough that mentioning your product is welcome. That takes patience, and it is the reason we treat Reddit as an ongoing service rather than a campaign.

It is also increasingly important for search: Google shows Reddit discussions prominently, and AI assistants often draw on Reddit threads when recommending products and services.

Who it's for

Software, D2C and consumer brands whose customers research on Reddit before buying, and founders launching a new product.

Frequently asked questions

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